DET and Visa sign strategic collaboration for tourism growth

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with Visa, a global leader in digital payments, to facilitate further increases in international tourism inflows and elevate the visitor experience across the city. Signed during the Arabian Travel Market (ATM) in Dubai, the MoU will harness Visa’s data-driven insights to optimise marketing campaigns, streamline tourism services, and deliver tailored promotions for visitors.