‘One-stop-shop’: sales hype or the future of B2B travel?

Seasoned travel industry executives are perhaps understandably wary of any easy answers or quick fixes, as experience will have shown them not to be true. Could the current debate around ‘one-stop-shops’ however be the exception? We work in an industry defined by fragmentation, where loyalty programs and membership organizations often juggle multiple vendors, disjointed systems, and inconsistent user experiences. This means thatthe idea of a “one-stop shop” isn’t just appealing, it’s rapidly becoming a necessity.