Accor developing global ecosystem for meetings and events bookings

Accor, a world-leading hospitality group, has announced the development of a new digital meetings & events ecosystem to maximize the ongoing expansion and support of its multi-billion-dollar meetings & events business. The new platform will unite over 5,600 Accor hotels and resorts worldwide, featuring an inventory of 2.5 million sqm of event space and 800,000+ guestrooms – providing an easy, self-serve option for clients to view and book event space, guestrooms, and sales & catering services, while augmenting the continued support of on-site hotel teams. The integration of sales & catering will be a key advantage for meeting planners and business clients, as well as the link to Accor’s loyalty program ALL Accor, for the opportunity to earn and access rewarding membership benefits.