A Visionary for a New Global Tourism Order – Shaikha Al Nowais’s Strategic Blueprint

In a historic turning point for international tourism governance, the 123st session of the UN Tourism Executive Council convened in Madrid, Spain, delivered a momentous decision: the nomination of Shaikha Nasser Al Nowais as the first woman—and the first Emirati—to assume the role of Secretary-General of UN Tourism. But beyond the headlines, Al Nowais brings to the table not just representation, but a strategic blueprint to reform and realign global tourism around equity, peace, and sustainability.