ATM 2025: Emirates strikes 8 deals to power global tourism growth

Emirates signed eight memoranda of understanding (MoUs) with tourism boards across Asia, Europe and Africa on the opening day of Arabian Travel Market (ATM), in a move aimed at strengthening inbound tourism flows to multiple destinations. The airline inked agreements with tourism authorities from Sharjah, the Philippines, Maldives, Britain, Thailand, Japan, Uganda and Hungary, to drive visitor traffic across its network of more than 140 destinations.