Experts Forecast Future Revival of Scotland’s Legendary Whisky Coast

Ahead of World Whisky Day (17 May 2025), leading tourism and whisky experts have revealed their hopes for an enriching and sustainable revival of Scotland’s legendary Whisky Coast, once home to the Whisky Capital of the World. Plans for over 13 new distilleries, as well as a number of innovative new whisky experiences and hotels, have recently been unveiled across Argyll and the Isles – an area which encompasses four of Scotland’s recognised whisky regions – Campbeltown (once known as the Whisky Capital of the World), Islay, Highlands (Oban and Loch Lomond) and Islands (Jura and Tobermory).