Gumball 3000 and Hard Rock International Extend Partnership

Gumball 3000 and Hard Rock International today announced a five-year extension to their partnership making Hard Rock the Official Entertainment Partner and Official Hotel Partner for Gumball 3000 through 2030. Hard Rock has played a pivotal role in amplifying the luxury and exotic vehicle experience for fans and participants. The partnership began with 2022’s ‘Toronto to Miami’ Rally, followed by 2023’s European Tour and most recently, 2024’s Gumball 3000 25th Anniversary Rally ‘Saigon to Singapore’.