Hyatt is launching a new brand called ‘Unscripted’

Another day, another new hotel brand. Hyatt has announced the launch of Unscripted by Hyatt, part of the company’s Essentials portfolio, which consists of Caption by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios and UrCove by Hyatt. According to the company, Unscripted by Hyatt is an upscale brand “designed for travelers who value the essentials …