Shaikha Al Nowais – Championing a New Era of Inclusive and Sustainable Global Tourism

Shaikha Nasser Al Nowais’s historic nomination as the first woman to become Secretary-General of UN Tourism is more than symbolic—it is transformative. Nominated during the 123st session of the UN Tourism Executive Council in Madrid, she represents the values of inclusivity, innovation, and resilience. Her leadership marks a deliberate shift towards empowering women and amplifying the Global South’s voice in international tourism policy.