Tourism Reimagined: James Liang Highlights Global Innovation Driving the Future of Travel

In a dynamic era where travel is being reshaped by technology, culture, and sustainability, James Liang, Co-founder and Chairman of Trip.com Group, outlines how innovation is redefining the global tourism experience. From AI-powered personalisation to sustainable infrastructure and culture-led storytelling, Liang’s vision highlights the sectors and strategies unlocking new growth for destinations worldwide.