WTTC Loves Champagne: Spirits Tourism Takes Centre Stage with Pernod Ricard Partnership
The World Travel & Tourism Council (WTTC) has welcomed Pernod Ricard as an Industry Partner, highlighting the growing role of champagne and spirits in tourism. From champagne houses to whisky distilleries, immersive brand experiences are drawing travellers worldwide, proving that drinks culture is becoming a powerful driver of destination storytelling and tourism growth.
SOURCE: WTTC Loves Champagne: Spirits Tourism Takes Centre Stage with Pernod Ricard Partnership BY: eTurboNews | eTN